I am not a real big fan of government programs.
However, the UK's "Think" campaign, which encourages driver safety... generally through graphic videos where lots of people die in dramatic fashion... is exceptionally effective at getting their message out in a memorable manner.
Here in the US it is apparently too controversial to show dramatized versions of what happens every day on our highways, and kills over 40,000 people a year.
On the lighter side, Think! has produced a driving safety challenge (link here) where you see how well you can divide your attention between pedestrians on the road and a cell phone conversation. The pass rate is 19%. I failed miserably. Good luck.
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